Case Study

Boomerang Commerce

“I would highly recommend Simplus to anyone!”

Raghu Hariharan | Boomerang Commerce

At a Glance

With their Marketo license about to expire, Boomerang Commerce needed to transition out of Marketo and into Pardot. Staffing changes made for a tight timeline and lack of trained individuals.

Services Provided

Implementation Services | Consulting Services |Training Services

The Challenge

Moving Marketing Automation from Marketo to Pardot

Boomerang Commerce was unhappy with the Marketo user interface, so they decided a transition to Pardot was necessary. There were large changes in staffing, plus a tight timeline with their Marketo license expiring.

We were contracted to move all of Boomerang Commerce’s existing marketing collateral out of Marketo. A complete Pardot implementation was necessary and had to be executed on a tight timeline.

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online community

Boomerang Commerce was unhappy with the Marketo user interface, so they decided a transition to Pardot was necessary. There were large changes in staffing, plus a tight timeline with their Marketo license expiring.

We were contracted to move all of Boomerang Commerce’s existing marketing collateral out of Marketo. A complete Pardot implementation was necessary and had to be executed on a tight timeline.

Working with the Simplus team was a treat. Dave always kept us moving forward and Jess was a true rock star. They stayed right in line with my timeline expectations and came in under budget!

Raghu Hariharan, Director of Business Operations

About Boomerang Commerce

Boomerang Commerce is one of the fastest-growing enterprise SaaS companies. Led by veterans from Amazon, Adobe, and McKinsey, Boomerang Commerce is on a mission to transform the $23 trillion retail industry through analytics, big data, and optimization.

Headquarters: Mountain View, CA
Industry: Technology
Website: www.boomerangcommerce.com

This product will be of great value to my organization and I would highly recommend Simplus to anyone!

Raghu Hariharan, Director of Business Operations

The Outcome

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We were highly focused on transitioning Boomerang Commerce out of Marketo before their license expired. This included the transition of marketing collateral, data, and mapping of processes

Because of the staffing changes, there was also a lack of trained staff. So we provided the necessary training to make sure the new team would be able to take over and work with the new system.

After implementing Pardot, Boomerang Commerce was able to benefit from the capabilities of Pardot and its native integration with Salesforce.