EDL Consulting to Host Webinar June 13: Insights for B2B Marketers

Marketing strategy execution can be tangibly demonstrated only through a fact-based, metrics driven approach. Learn how EDL Consulting has enabled Sterling Commerce customers to optimize key performance indicators through a data-driven approach leveraging Order Management and Transaction data.

Join Rob Christensen for an online seminar on how to increase the value of your Sterling Commerce solution. Drawing from recent work, Rob will discuss:

• How to define and assign key performance indicators that support your marketing strategy
• How a metrics-driven approach can enable your strategy and provide the insight needed for ongoing optimization of marketing tactics.
• What best practices exist for implementing business intelligence solutions for Sterling Commerce order-management solutions

Date: Wednesday, June 13, 2007
Time: 1:00 p.m. CST
Duration: One hour

Presented by Rob Christensen, Principal, EDL Consulting, eCommerce Practice

Mr. Christensen has over 10 years of technology experience and has successfully launched new business ventures and products. In his role as Principal, he leads the efforts to take EDL’s eCommerce practice to the next level by leveraging his success in building world-class Web commerce portals for state governments and applying his technical and business knowledge to our B2B marketplace customers.

Attendees will qualify to win a pair of Bose QuietComfort® 3 Acoustic Noise Cancelling® headphones. Use them to tune in to your favorite songs or to tune out the world. These acclaimed headphones offer an unmatched combination of noise reduction, audio performance and comfortable fit for around-ear headphones.