A holistic approach to melding traditional CRM, eCommerce, and ERP functions into a unified end-user experience in order to simplify and optimize customer interactions.

Business leaders who see sales trends moving towards online commerce also understand the importance of implementing an integrated system to improve visibility within current organizational activities. This insight enables them to make faster and better-informed decisions that will drive profitability while positioning their organizations for future growth.

Benefits of Integrated eCommerce

Integrated systems enable organizations to:

Empower Channel Partners
Not just identify who they are, but pinpoint the most profitable channel partners or fulfillment points and provide data that reveals the reasons for their success. This information will enable an organization to recruit partners or franchisees that embody similar characteristics.

Streamline Lead Distribution
Increase a company’s ability to broker and distribute leads quickly and equitably to the appropriate partners or locations, improving customer experiences and close rates.

Improve Lead Quality
By providing automatic feedback mechanisms from partners, distributors, and fulfillment points, businesses are able to analyze leads to determine which are most likely to result in sales. By using this information, businesses can improve their lead quality, which over time will result in improved close rates and shorter sales cycles.

Optimize Marketing Spend
Enable a company to concentrate resources on the most successful marketing activities and richer pools of prospective customers and end-users.

Expand Customer Visibility
Give management teams greater visibility throughout the value chain and an understanding of who end-users are and why they buy the company’s products or services.

Increase Sales Capacity and Lower Cost of Sales
Existing staff working with productivity-enhancing online tools are able to effectively handle far greater volumes of business due to the automation of repetitive and error-prone tasks.

Elements of Integrated eCommerce

	The key to truly effective Customer Relationship Management is giving your customer a front row seat every time, regardless of the door he entered. What you do behind the scenes will ensure popular demand for your award winning performance.
	You need only ask yourself why you choose one site over another when you’re ready to purchase. Why not build the customizable storefront that you’d want to use, full of capabilities that bring customers (like you) back for more?
	Search Engine Optimization (SEO) is one of the best ways for companies to compete online for coveted search engine positioning, and can be the difference between having a website, and having a website that generates revenue and profits.
	EDL and Cast Iron Systems have partnered to bring you an integration solution that is simple, affordable and offers a rapid deployment timetable.