Your online systems are only as good as the weakest link in your customer's online experience. EDL's holistic approach addresses the entire spectrum of inquiry-to-cash processes and systems to ensure that the quality of every online interaction is as high as it can be.

End-users are more savvy than ever. Regardless of whether your customers are B2B or B2C, they expect best-in-class functionality and usability from their online experience. Customers expect access to real-time information regarding order status, order history, returns, and all other pertinent information.

As part of their ecommerce offering, EDL provides clients with integration services that establish scalable and flexible integration layer that can bridge legacy application silos and processes.


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In addition, our ecommerce consultants are experts in developing solutions that encapsulate state of the art functionality that can include the following critical elements:

Product Configuration, Pricing, and Quoting

  1. Consolidate product information electronically from multiple disparate systems
  2. Guide customers through dynamic questionnaires that gather requirements for generating ranked product recommendations
  3. Maintain and change business rules without resorting to source code changes

Promotions and Guided Selling

  1. Display context-dependent marketing promotions to cross-sell and up-sell products and services
  2. Collaborate with partners to cross-sell and up-sell products
  3. Deliver targeted e-mails to customers and partners
  4. Create personalized marketing campaigns

Content Management

  1. Flexible capability for end-user administration of catalog elements and graphical images for real-time content management
  2. Document management for internal sales personnel
  3. Other sales documentation such as MSDS and instruction manuals
  4. Management of online proposal RFP processes

Virtual Storefronts

  1. Sell to customers over the Web directly, through partners (distributors, resellers, dealers, retailers, OEMs, etc.), or via e-marketplace and e-procurement systems
  2. Collaborate with partners by enabling them to leverage accurate, up-to-date product information and guided-selling tools
  3. Offer partners their own marketplace with catalog, guided selling, targeted promotion, and order capture capabilities
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Bill Loumpouridis discusses EDL and B2B Commerce